Are there any ad extensions available for product ads on Bing Ads?

Bing Ads doesn't offer traditional ad extensions for product ads in the same way they do for text ads. However, there are some functionalities within product ads themselves that serve a similar purpose:

* **Product Highlights:**  Within your product data feed on Microsoft Merchant Center, you can specify key product attributes to be showcased directly in your product ad. These highlights can include things like brand name, unique selling propositions, or special offers. This adds valuable information to your ad without needing separate extensions.

* **Promotions:**  Bing Ads allows you to highlight promotions like sales, discounts, or free shipping directly within your product ads. This can incentivize clicks and potentially increase conversions.

* **Call to Action (CTA):**  While not technically an extension, you can choose a call to action text to be displayed within your product ad. This could be something like "Shop Now," "Learn More," or a specific action relevant to your product.

While these features don't offer the same level of customization as traditional ad extensions, they do allow you to add valuable information and CTAs directly to your product ads in Bing Ads.

Yes, there are several ad extensions available for product ads on Bing Ads. Ad extensions are additional pieces of information that can be added to your ads to provide more context and make them more appealing to users. Here are some of the ad extensions that are available for product ads on Bing Ads:

1. Sitelink Extensions: These allow you to add additional links to your ad that direct users to specific pages on your website. For product ads, you could use sitelink extensions to link to different product categories or individual product pages.
2. Location Extensions: If you have a physical store location, you can use location extensions to display your address and a map marker in your ad. This can help users find your store and make it easier for them to make a purchase.
3. Call Extensions: Call extensions allow you to add a phone number to your ad, making it easy for users to call you directly from the search results page. This can be especially useful for product ads, as users may have questions about the product before making a purchase.
4. Review Extensions: If your product has received positive reviews from reputable sources, you can use review extensions to highlight these reviews in your ad. This can help build trust and credibility with potential customers.
5. Price Extensions: Price extensions allow you to display the prices of specific products directly in your ad. This can help users quickly compare prices and make a purchasing decision.
6. Structured Snippet Extensions: Structured snippet extensions allow you to highlight specific features or aspects of your product. For example, you could use structured snippet extensions to highlight different brands, models, or colors of a product.

By using ad extensions, you can make your product ads more informative and engaging, which can help increase click-through rates and conversions.