Can I invite guest speakers or industry experts to share their insights on Bing Ads during the educational event?

Yes, you are more than welcome to invite guest speakers or industry experts to share their insights on Bing Ads during an educational event. In fact, this can add great value to your event by providing diverse perspectives and up-to-date industry knowledge.

To ensure a smooth experience, follow these best practices:

1. Coordinate schedules: Reach out to potential guest speakers well in advance to check their availability and confirm the date, time, and duration of their session.
2. Clarify expectations: Clearly communicate the event's goals, target audience, and desired speaking points. This will help the guest speaker prepare relevant and engaging content.
3. Provide guidelines: Share any specific requirements or guidelines for the presentation, such as format, length, and style.
4. Promote the speaker: Highlight the guest speaker's expertise and credentials in your event promotions. This will help attract attendees and generate interest in the event.
5. Test equipment: Ensure that the guest speaker has access to the necessary equipment, such as a microphone, projector, and screen. Test everything in advance to avoid technical difficulties.
6. Allow time for questions: Set aside time for attendees to ask questions and engage in discussions with the guest speaker. This will enhance the learning experience and foster a sense of community.
7. Show appreciation: Thank the guest speaker for their time and contribution. Consider offering a small gift, such as a gift card or a token of appreciation, as a gesture of gratitude.
8. Follow up: After the event, send a thank-you note and request feedback from the guest speaker. This will help you improve future events and maintain a positive relationship.