Can I set spending limits for my Microsoft Ads campaigns?

Yes, you can set spending limits for your Microsoft Ads (formerly Bing Ads) campaigns using various budget control options:

1. Campaign Budget Limits
Microsoft Ads allows you to control spending at the campaign level with two types of budgets:

Daily Budget: The average amount to spend per day.
Monthly Budget: The maximum amount to spend in a calendar month.
📌 How to Set a Campaign Budget:

Log in to Microsoft Ads at https://ads.microsoft.com.
Navigate to Campaigns.
Select the campaign and click Settings.
Find the Budget section and choose either:
Daily Budget (Standard or Accelerated)
Monthly Budget
Enter your desired amount and save.
2. Account Spending Limit
If you want to set a hard cap on spending, you can use an account spending limit. Once this limit is reached, all campaigns will stop running.

📌 How to Set an Account Spending Limit:

Go to Billing & Payments in your Microsoft Ads account.
Locate the Account Spending Limit section.
Enter your maximum spending amount and save.
3. Prepaid Balance (Manual Payments)
If you prefer manual payments, you can add a prepaid balance, ensuring that your ads will stop running once the balance is used up.

📌 How to Add a Prepaid Balance:

Navigate to Billing & Payments → Add Funds.
Choose your payment method.
Use a Virtual Credit Card (VCC) from https://exocards.com to control and limit your ad spend.
4. Automated Rules for Budget Control
Microsoft Ads allows you to create automated rules to adjust spending dynamically.

📌 How to Set Up an Automated Rule:

Go to Tools → Automated Rules.
Click Create Rule.
Set conditions (e.g., pause campaign if spend exceeds $500).
Save and apply.
5. Billing Thresholds (Automatic Payments)
If you use automatic payments, Microsoft Ads charges your card when you reach a predefined threshold.
To avoid large unexpected charges, use a VCC from https://exocards.com to limit your payment exposure.

Final Summary:
✔ Set Daily or Monthly Campaign Budgets in Campaign Settings.
✔ Use an Account Spending Limit to cap total spending.
✔ Opt for Prepaid Payments to ensure better budget control.
✔ Use Automated Rules to stop overspending.
✔ Control Billing Thresholds with a VCC from https://exocards.com