Can I target audiences based on browsing history in Bing Ads?

As of my last update, Bing Ads does not offer direct targeting based on browsing history in the same way some other platforms might track user behavior across the web. However, Bing Ads does provide several targeting options that can indirectly target audiences based on their online behavior and interests:

1. **Remarketing**: Bing Ads allows you to create remarketing lists based on users who have interacted with your website or specific pages. This allows you to target users who have shown interest in your products or services based on their browsing behavior on your site.

2. **In-Market Audiences**: Bing Ads offers in-market audiences which are based on users' recent search and browsing behaviors indicating purchase intent. These audiences are categorized into specific product or service categories, allowing you to target users actively researching related offerings.

3. **Custom Audiences**: You can create custom audiences in Bing Ads using customer lists or data files that may include browsing behavior data if it's collected and included in your CRM or customer database.

4. **LinkedIn Profile Targeting**: Bing Ads allows you to target users based on their LinkedIn profile attributes such as job function, industry, company size, etc. While not directly based on browsing history, this targeting can be effective for reaching professionals with specific interests and behaviors.

5. **Demographic and Interest Targeting**: You can target audiences based on demographic attributes (age, gender, income) and interests (such as hobbies, lifestyle preferences) that may indirectly reflect browsing behaviors and interests.

While Bing Ads doesn't provide direct targeting based on comprehensive browsing history across the web, these targeting options allow you to reach relevant audiences based on their behavior, interests, and interactions within the Bing network and partner sites. This approach ensures you can effectively engage with users who are likely to be interested in your products or services based on their online activities and intent signals.