How do I balance between beginner, intermediate, and advanced level content in my Bing Ads webinar or seminar?

Balancing beginner, intermediate, and advanced level content in a Bing Ads webinar or seminar can be a challenge, but it's definitely possible with some planning and consideration. Here are some steps you can take to ensure that your content is accessible and engaging for attendees at all levels:

1. Conduct a survey: Before the event, send out a survey to registrants to gauge their level of experience with Bing Ads. This will help you determine how much time to spend on beginner, intermediate, and advanced topics.
2. Start with the basics: Even if the majority of your attendees are intermediate or advanced users, it's still important to cover the basics of Bing Ads. This will ensure that everyone is on the same page and provide a foundation for more advanced topics.
3. Segment your content: Consider breaking your content into different sections or modules, with each one focused on a specific level of expertise. For example, you could start with a beginner-level module on account setup and campaign creation, followed by an intermediate-level module on keyword research and ad copywriting, and then an advanced-level module on automation and optimization.
4. Provide resources: For attendees who want to dive deeper into a particular topic, provide resources such as links to relevant blog posts, articles, or videos. This will allow them to explore the topic further on their own time.
5. Offer Q&A sessions: Schedule Q&A sessions throughout the webinar or seminar to address any questions attendees may have. This will give you a sense of what topics are resonating with the audience and allow you to adjust your content accordingly.
6. Encourage interaction: Encourage attendees to interact with each other and with you during the event. This can help create a sense of community and make the content more engaging for everyone.

By following these steps, you can create a Bing Ads webinar or seminar that is balanced and accessible for attendees at all levels of expertise.