Can you share examples of businesses leveraging AI in Bing Ads for better targeting?

Sure, I'd be happy to provide some examples of businesses leveraging AI in Bing Ads for better targeting.

1. Dynamic Search Ads: Dynamic Search Ads use AI to automatically target relevant searches based on the content of your website. For example, a travel company could use Dynamic Search Ads to target users searching for specific destinations or types of travel, even if those exact keywords aren't included in their Bing Ads campaigns.
2. Automated Bid Strategies: Bing Ads offers several automated bid strategies that use AI to optimize bids for maximum performance. For example, a retailer could use the Maximize Conversions bid strategy to automatically adjust bids in real-time and maximize the number of conversions for a given budget.
3. Audience Targeting: Bing Ads allows advertisers to target specific audiences based on demographics, interests, and behaviors. For example, a car dealership could use AI-powered audience targeting to reach users who have previously shown interest in their brand or model of car.
4. In-market Audiences: Bing Ads offers in-market audiences, which use AI to identify users who are actively searching for products or services similar to what you offer. For example, a home security company could target users who are in-market for home security systems.
5. Custom Audiences: Bing Ads allows advertisers to create custom audiences by uploading their own customer data, such as email addresses or phone numbers. Using AI, Bing Ads can match this data to user profiles and target ads to those specific users. For example, a fitness studio could upload a list of current members and target ads to them, encouraging them to sign up for a new class or promotion.
6. Remarketing: Bing Ads offers remarketing capabilities that allow advertisers to target users who have previously interacted with their website or ads. Using AI, Bing Ads can identify these users and serve them targeted ads to encourage them to return to the website and complete a desired action. For example, an e-commerce site could use remarketing to target users who added items to their cart but didn't complete the purchase.

These are just a few examples of how businesses can leverage AI in Bing Ads for better targeting. By using these and other AI-powered features, advertisers can improve the relevance and performance of their campaigns, leading to better results and a stronger return on investment.