How can I create custom audiences in Bing Ads?

To create custom audiences in Bing Ads, you can use the "Audiences" tab in the Bing Ads interface to create and manage your custom audience lists. Here are the steps to create a custom audience in Bing Ads:

1. **Navigate to the Audiences tab:** In the Bing Ads interface, click on the "Audiences" tab in the left-hand navigation menu.

2. **Create a new audience list:** Click on the "Create audience" button and select "Custom audience" from the dropdown menu.

3. **Name your audience list:** Give your audience list a name that accurately reflects the criteria you will be using to define your audience.

4. **Define your audience criteria:** Use the "Add criteria" button to define the criteria for your custom audience. You can use a variety of criteria, such as:
* **URLs:** Add URLs of websites that your audience has visited, including your own website or your competitors' websites.
* **Device targeting:** Target users based on the device they are using, such as desktop, mobile, or tablet.
* **Location targeting:** Target users based on their location, such as country, region, or city.
* **Ad schedule targeting:** Target users based on the time of day or day of the week that they are active.
* **Demographic targeting:** Target users based on their age, gender, or device type.

5. **Save your audience list:** Once you have defined your audience criteria, click the "Save" button to save your audience list.

6. **Apply your audience list to campaigns and ad groups:** After creating your custom audience list, you can apply it to specific campaigns and ad groups in your Bing Ads account. To do this, navigate to the "Audiences" tab in the campaign or ad group settings, and add your custom audience list as a targeting option.

7. **Monitor and adjust:** Monitor the performance of your custom audience campaigns and adjust your targeting, ad copy, and landing pages as needed. Use Bing Ads' reporting tools to analyze your campaign performance and identify areas for improvement. Make sure to regularly review and update your audience criteria to ensure that you are reaching the most relevant and valuable audiences for your business.