How can I create custom reports to analyze Ad Rank trends in Bing Ads?

Creating custom reports to analyze Ad Rank trends in Bing Ads involves utilizing the reporting functionalities available within the Bing Ads platform. Here's a step-by-step guide on how to create custom reports to analyze Ad Rank trends:

### 1. Access Bing Ads Reporting

- **Sign In:** Log in to your Bing Ads account.
- **Navigate to Reports:** Click on the "Reports" tab located in the top menu bar.

### 2. Create a New Report

- **Select Report Type:** Choose the type of report you want to create. For analyzing Ad Rank trends, you may start with a Performance report.
 
- **Customize Report Settings:** Specify the date range for which you want to analyze Ad Rank trends. Select metrics such as Clicks, Impressions, Average Position, and Ad Rank.

### 3. Include Ad Rank Metrics

- **Metrics Selection:** Ensure to include metrics related to Ad Rank, such as Average Position and Ad Relevance.

### 4. Filter and Segment Data

- **Segmentation Options:** Use filters and segments to break down data by campaign, ad group, device type (desktop, mobile, tablet), location, or any other relevant segmentation that can impact Ad Rank.

### 5. Add Extensions and Annotations

- **Extensions:** Include ad extensions metrics like Sitelink Extensions, Callout Extensions, etc., to see how they contribute to Ad Rank.
 
- **Annotations:** Add annotations to highlight key changes or events that might affect Ad Rank trends, such as campaign optimizations or bid adjustments.

### 6. Customize Columns and Sort Data

- **Column Selection:** Customize columns to display the specific metrics and dimensions you want to analyze.
 
- **Sorting:** Sort data by metrics like Average Position or Ad Rank to identify trends over time or across different segments.

### 7. Run and Export the Report

- **Generate Report:** Run the custom report to compile the data based on your selected settings and filters.
 
- **Export Options:** Export the report in your preferred format (Excel, CSV) for further analysis or sharing with stakeholders.

### 8. Analyze and Interpret Data

- **Review Trends:** Analyze the data to identify trends in Average Position and Ad Rank metrics. Look for patterns or fluctuations that may indicate changes in performance.
 
- **Insights:** Draw insights from the data to inform optimization strategies, such as adjusting bids, refining ad copy, or optimizing landing pages.

### 9. Schedule Regular Reporting

- **Automate Reports:** Set up automated reports to run regularly (e.g., weekly or monthly) to monitor Ad Rank trends over time.
 
- **Monitoring:** Continuously monitor Ad Rank metrics and adjust your campaigns based on ongoing performance analysis.

### Example Scenario

**Scenario:** An e-commerce retailer wants to analyze Ad Rank trends for their summer promotional campaigns.

- **Report Creation:** Create a custom Performance report in Bing Ads.
 
- **Metrics:** Include metrics like Average Position, Clicks, Impressions, and Ad Relevance.
 
- **Segmentation:** Segment data by campaign and device type (desktop vs. mobile) to understand how Ad Rank varies across different segments.
 
- **Analysis:** Analyze Ad Rank trends to identify peak performance periods and optimize bids or ad copy accordingly.

By creating custom reports to analyze Ad Rank trends in Bing Ads, advertisers can gain valuable insights into the effectiveness of their campaigns, optimize for better positions, and ultimately improve the overall performance and ROI of their digital advertising efforts.