How can I expand my keyword list to increase ad visibility in Bing Ads?

Expanding your keyword list is an effective way to increase the visibility of your ads in Bing Ads. Here are some strategies you can use to expand your keyword list:

1. Use Keyword Planner: Bing Ads Keyword Planner is a free tool that can help you discover new keywords related to your business. You can enter your website URL, landing page, or product/service to generate a list of relevant keywords.
2. Analyze your competitors: Look at the keywords your competitors are using in their ads. You can use tools like SpyFu or SEMrush to analyze your competitors' keywords and find new ones to add to your list.
3. Use modifiers: Add modifiers like "buy," "best," "top," "cheap," or "deal" to your existing keywords to expand your list. For example, if your keyword is "tennis shoes," you can add modifiers like "buy tennis shoes" or "cheap tennis shoes" to expand your list.
4. Use long-tail keywords: Long-tail keywords are longer and more specific phrases that people use to search for products or services. They can help you target a more specific audience and reduce competition. For example, instead of using "tennis shoes" as a keyword, you can use "women's white tennis shoes size 8."
5. Use negative keywords: Negative keywords are words or phrases that you don't want your ad to show up for. Adding negative keywords can help you refine your keyword list and improve the relevancy of your ads.
6. Think like a customer: Put yourself in your customers' shoes and think about how they might search for your products or services. Use those keywords in your list.
7. Use location-based keywords: If you're targeting a specific geographic area, use location-based keywords in your list. For example, if you're a plumber in Seattle, use keywords like "Seattle plumber" or "plumbing service in Seattle."

Remember to regularly review and update your keyword list to ensure that it remains relevant and effective.