How can I set up remarketing lists in Bing Ads?

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giiy6zwaj

Jun 25, 2024, 08:23 AM
How can I set up remarketing lists in Bing Ads?

djncwn0yms

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Jul 31, 2024, 04:52 AM
Here are the steps to set up remarketing lists in Bing Ads:

1. Create a UET tag: A UET (Universal Event Tracking) tag is a small piece of code that you add to your website to track user behavior and activity. To create a UET tag, go to the Shared Library in Bing Ads and select UET tags. Click on the Create UET tag button and follow the prompts to create a new tag.
2. Add the UET tag to your website: Once you have created a UET tag, you need to add it to your website. You can do this by adding the tag to the <head> section of your website's HTML code. If you are using a tag manager, you can add the UET tag to your tag manager container.
3. Set up conversion tracking: If you want to track conversions for your remarketing list, you need to set up conversion tracking. To do this, go to the Conversion Tracking section in Bing Ads and follow the prompts to create a new conversion goal.
4. Create a remarketing list: Once you have set up your UET tag and conversion tracking, you can create a remarketing list. To do this, go to the Audiences section in Bing Ads and select Remarketing. Click on the Create remarketing list button and follow the prompts to create a new list.
5. Define the audience criteria: When creating a remarketing list, you need to define the audience criteria. This can include users who have visited a specific page on your website, users who have completed a specific conversion goal, or users who have engaged with your mobile app.
6. Set up ad groups and ads: Once you have created your remarketing list, you can set up ad groups and ads that will be shown to users on the list. You can target specific ad groups and ads to users based on their behavior, demographics, and other criteria.
7. Monitor and optimize: Once your remarketing campaign is up and running, you need to monitor and optimize its performance. You can use Bing Ads' reporting and analytics tools to track the performance of your remarketing list and make data-driven decisions to improve your ROI and maximize your ad spend.

Overall, setting up remarketing lists in Bing Ads involves creating a UET tag, adding it to your website, setting up conversion tracking, creating a remarketing list, defining the audience criteria, setting up ad groups and ads, and monitoring and optimizing the campaign's performance. By following these steps, businesses can create highly targeted remarketing campaigns that reach users who are more likely to convert, improving their ROI and maximizing their ad spend.

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