What reporting features are available in Bing Ads?

Bing Ads (now known as Microsoft Advertising) provides several reporting features that help advertisers monitor and analyze the performance of their campaigns. Here are some key reporting features available in Bing Ads:

1. **Performance Reports:**
   - **Campaign Performance Report:** Provides an overview of performance metrics (clicks, impressions, CTR, conversions, etc.) for each campaign.
   - **Ad Group Performance Report:** Details performance metrics at the ad group level, allowing you to compare different ad groups within a campaign.
   - **Keyword Performance Report:** Shows how individual keywords are performing in terms of clicks, impressions, average CPC, conversions, and more.
   - **Ad Performance Report:** Displays metrics for each ad, including clicks, impressions, CTR, conversions, and ad position.

2. **Audience Reports:**
   - **Demographic Report:** Provides insights into the age and gender of your audience who interacted with your ads.
   - **Location Report:** Details where your audience is located geographically, helping you optimize targeting.

3. **Billing and Budget Reports:**
   - **Billing Summary Report:** Summarizes your billing and payment history, including charges and payments made.
   - **Budget Report:** Shows how your campaign budgets are being utilized and whether they are meeting their limits.

4. **Conversion and Goal Tracking:**
   - **Conversion Report:** Tracks conversions (e.g., purchases, sign-ups) generated from your Bing Ads campaigns, providing insights into conversion rates and cost per conversion.
   - **Goals Report:** Measures specific actions (goals) completed by users on your website after clicking on Bing Ads, such as form submissions or downloads.

5. **Segmentation and Customization:**
   - **Time of Day Report:** Analyzes performance metrics based on the time of day, helping you adjust bidding strategies for optimal ad placement.
   - **Device Report:** Breaks down performance metrics by device type (desktop, mobile, tablet), allowing you to optimize bids accordingly.
   - **Search Term Report:** Shows the actual search terms that triggered your ads, helping you refine keyword targeting and negative keyword lists.

6. **Share of Voice Reports:**
   - **Impression Share Report:** Indicates the percentage of impressions your ads received compared to the total number of impressions they were eligible to receive.
   - **Share of Voice Report:** Provides insights into how often your ads appear in search results relative to competitors, based on impression share metrics.

7. **Performance Comparison and Trend Analysis:**
   - **Comparison Report:** Allows you to compare performance metrics across different time periods or against specific benchmarks.
   - **Trend Report:** Shows performance trends over time for key metrics, helping you identify seasonal trends or campaign fluctuations.

8. **Automated Reports:**
   - **Scheduled Reports:** Enables you to schedule regular reports to be delivered via email, providing ongoing insights without the need for manual retrieval.

These reporting features in Bing Ads/Microsoft Advertising offer advertisers comprehensive tools to monitor, analyze, and optimize their campaigns effectively, driving better ROI and campaign performance.