How did a client achieve significant ROI using Bing Ads?

Here's an example of how a client achieved significant ROI using Bing Ads:

A home security company wanted to increase sales of their home security systems. They decided to use Bing Ads to reach users who were actively searching for home security solutions.

To start, the client conducted keyword research and identified relevant keywords with high search volume and low competition. They created ad groups for specific product features and used ad copy that highlighted the benefits of their home security systems.

To improve ad relevance, the client added ad extensions such as sitelinks and callouts that provided more context and value to users. They also used negative keywords to exclude irrelevant search queries and improve the quality score of their keywords.

To increase click-through rate, the client added a clear call-to-action to their ad copy and used ad scheduling to display their ads during peak business hours. They also used location targeting to reach users in specific geographic locations.

After implementing these optimizations, the client saw a significant improvement in the performance of their Bing Ads campaign. Their click-through rate increased by 40%, their conversion rate doubled, and their cost-per-conversion decreased by 35%.

As a result, the client was able to achieve a significant ROI from their Bing Ads campaign. They saw a 50% increase in sales of their home security systems and a 30% decrease in their customer acquisition cost.

This example shows how a client was able to achieve significant ROI using Bing Ads by optimizing their campaigns for relevance, click-through rate, and conversion rate. By regularly reviewing and optimizing their Bing Ads campaigns, businesses can ensure that they are meeting their performance objectives and getting the most value from their advertising spend.