What should I do if my Bing Ads are not delivering impressions?

If your Bing Ads are not delivering impressions, it's essential to troubleshoot the issue systematically to identify and address the underlying cause. Here are steps to take:

### 1. Check Campaign Status and Settings

- **Campaign Status:** Ensure that your campaign is active and not paused. Go to your Bing Ads account and navigate to the "Campaigns" tab to check the status of your campaign.

- **Budget and Bid:** Verify that your campaign has a sufficient daily budget allocated. Check your bids to ensure they are competitive enough to participate in auctions for ad impressions.

- **Ad Scheduling:** Review your ad scheduling settings to ensure ads are scheduled to run at times when your target audience is active.

### 2. Review Ad Group and Ad Status

- **Ad Group Status:** Check if the ad group containing your ads is active. Ads within paused ad groups will not serve impressions.

- **Ad Status:** Ensure that your ads are approved and eligible to run. Ads that violate Bing Ads policies or have not been reviewed yet may not deliver impressions.

### 3. Keyword and Targeting Review

- **Keyword Relevance:** Review your keywords to ensure they are relevant to your ad text and landing page. Low relevance can impact ad delivery.

- **Keyword Status:** Check the status of your keywords to ensure they are not marked as "Inactive" due to low search volume or quality score issues.

- **Targeting Settings:** Verify your targeting settings, including geographic location, device targeting, and audience targeting, to ensure they align with your campaign objectives.

### 4. Diagnose Quality Score Issues

- **Quality Score:** Low quality scores can affect ad delivery. Improve quality scores by optimizing ad relevance, landing page experience, and expected click-through rate (CTR).

- **Ad Position:** Ads with lower quality scores may appear lower in search results or not at all, impacting impressions.

### 5. Check Ad Auction Insights

- **Auction Insights:** Use Bing Ads' Auction Insights report to see how your ads are performing compared to competitors. Identify if competitors are consistently outbidding your ads.

### 6. Monitor Account and Billing Issues

- **Billing Status:** Ensure that your Bing Ads account has a valid payment method and that there are no billing issues preventing ad delivery.

- **Account Notifications:** Check for any notifications or alerts in your Bing Ads account dashboard that may indicate account issues affecting ad delivery.

### 7. Contact Bing Ads Support

- **Customer Support:** If you've checked all settings and everything appears correct but ads still aren't delivering impressions, contact Bing Ads customer support for assistance. They can provide insights into any technical issues or policy violations affecting ad delivery.

By systematically reviewing these areas, you can identify why your Bing Ads are not delivering impressions and take appropriate actions to resolve the issue, ensuring your ads effectively reach your target audience.