How do I analyze historical performance data for trend insights in Bing Ads?

Analyzing historical performance data for trend insights is an important aspect of optimizing your Bing Ads campaigns. Here are some steps you can follow to analyze historical performance data for trend insights in Bing Ads:

1. Access the Bing Ads UI: Log in to your Bing Ads account and navigate to the "Campaigns" tab.

2. Select a Time Range: Use the date range selector to choose a time range for your analysis. Consider analyzing data for at least the past 12 months to identify trends and seasonality.

3. Add Metrics: Add the metrics you want to analyze to the chart. Consider including metrics such as clicks, impressions, click-through rate (CTR), average cost-per-click (CPC), conversions, and conversion rate.

4. Analyze Trends: Look for trends in the data over time. For example, you may notice that certain keywords or ad groups perform better during specific times of the year or on specific days of the week.

5. Identify Seasonality: Identify any seasonal trends in the data. For example, if you're in the retail industry, you may notice that sales increase during the holiday season.

6. Analyze Device Performance: Analyze the performance of your ads on different devices. Consider breaking down the data by desktop, tablet, and mobile to identify any trends or differences in performance.

7. Analyze Geographic Performance: Analyze the performance of your ads in different geographic locations. Consider breaking down the data by country, region, or city to identify any trends or differences in performance.

8. Analyze Audience Performance: Analyze the performance of your ads for different audience segments. Consider breaking down the data by age, gender, device, or other audience segments to identify any trends or differences in performance.

9. Use Filters: Use filters to narrow down the data and focus on specific campaigns, ad groups, or keywords.

10. Export Data: Export the data to a spreadsheet or other tool for further analysis.

By analyzing historical performance data for trend insights in Bing Ads, you can identify areas for improvement and optimize your campaigns for better performance. Consider regularly analyzing your data to stay on top of trends and adjust your campaigns as needed.