Can I use dynamic keyword insertion (DKI) in ad copy for Bing Ads?

Yes, you can use Dynamic Keyword Insertion (DKI) in ad copy for Bing Ads. DKI allows you to dynamically insert a keyword that matches the user's search query into your ad text, making your ad more relevant to what the user is looking for. Here's how you can effectively use DKI in Bing Ads:

### How to Use Dynamic Keyword Insertion (DKI) in Bing Ads:

1. **Format Your Ad Copy:**
   - Use the following syntax to implement DKI: `{KeyWord: Default Text}`.
   - Replace `KeyWord` with the default keyword or phrase you want to appear if the inserted keyword is too long to fit or if Bing Ads cannot insert the keyword for some reason.
   - `Default Text` is optional and will be displayed if the inserted keyword cannot be used.

2. **Where to Use DKI:**
   - **Headline:** You can use DKI in the headline of your ad to dynamically insert the keyword. This can make your ad more relevant and engaging to users.
   - **Description Lines:** DKI can also be used in the description lines of your ad to personalize the ad copy based on the user's search query.

3. **Benefits of Using DKI:**
   - **Increased Relevance:** DKI helps make your ad more relevant to the user's search query by dynamically inserting the exact keyword they searched for.
   - **Improved Click-Through Rate (CTR):** Ads that use DKI tend to have higher CTRs because they directly reflect what the user is looking for.
   - **Saves Time:** Instead of creating multiple ad variations for each keyword, DKI allows you to create dynamic ads that adapt based on the user's search query.

4. **Best Practices for Using DKI:**
   - **Test Different Variations:** Experiment with different default texts and monitor performance to see which variations drive the best results.
   - **Watch Character Limits:** Ensure that the default text and the inserted keyword do not exceed character limits for ad headlines and descriptions.
   - **Review Regularly:** Regularly review your DKI ads to ensure they are still relevant and effective. Update default texts and keywords as needed based on performance data.

5. **Considerations:**
   - **Quality and Relevance:** While DKI can improve ad relevance, ensure that the rest of your ad copy and landing page are also relevant to the user's search query to maximize effectiveness.
   - **Bing Ads Policies:** Adhere to Bing Ads' editorial policies when using DKI to avoid disapproval or rejection of your ads. Ensure that DKI usage complies with guidelines on accuracy and clarity.

By leveraging DKI effectively in your Bing Ads campaigns, you can enhance ad relevance, attract more clicks, and ultimately improve the performance of your advertising efforts.