How do I showcase customer success stories through testimonials in Bing Ads?

To showcase customer success stories through testimonials in Bing Ads, you can use the "Product Reviews" feature in Bing Ads. This feature allows you to include customer reviews and ratings in your search ads. Here's how to set it up:

1. Gather customer testimonials and ratings for your product or service. Make sure to get permission from your customers before using their testimonials.
2. Ensure that your reviews are in compliance with Bing's policies. Reviews must be relevant, unbiased, and not deceptive. They should also be recent and include a rating.
3. Use a review aggregator service that is compatible with Bing Ads, such as Bazaarvoice, PowerReviews, or Yotpo. These services can help you collect, manage, and syndicate your reviews to Bing Ads.
4. Set up a Product Ad in Bing Ads and link it to your review aggregator account.
5. Enable the "Product Reviews" feature in your Bing Ads account. This can be found in the "Ad Extensions" section of the Bing Ads UI.
6. Once enabled, Bing Ads will automatically pull in relevant reviews and ratings from your review aggregator account and display them in your search ads.

By showcasing customer testimonials and ratings in your Bing Ads, you can build trust and credibility with potential customers, increase click-through rates, and ultimately drive more sales.