What strategies can I use to refresh and update custom audiences in Bing Ads?

Refreshing and updating custom audiences in Bing Ads is crucial to maintaining campaign relevance and effectiveness over time. Here are several strategies to help you refresh and update your custom audiences:

1. **Review Audience Performance Regularly**:
   - Monitor the performance metrics of your custom audiences in Bing Ads, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Identify audiences that are underperforming or have become less relevant.

2. **Adjust Audience Criteria Based on Performance**:
   - Analyze the audience criteria you used to create your custom audiences. Consider adjusting criteria such as demographics, behaviors, or interests to better align with the current goals of your Bing Ads campaigns.

3. **Update Audience Segments from CRM or Customer Data**:
   - If you're using CRM integration, update your custom audiences with the latest customer data. Include new customers or remove inactive ones to ensure your audience lists are up-to-date.

4. **Utilize Seasonal or Trending Themes**:
   - Refresh your custom audiences by incorporating seasonal or trending themes relevant to your industry or products/services. Adjust audience criteria to target users interested in current events or seasonal promotions.

5. **Implement Exclusion Lists**:
   - Create exclusion lists within your custom audiences to exclude users who have already converted or taken a specific action. This prevents unnecessary ad spend on audiences that are no longer relevant for certain campaigns.

6. **Test Different Audience Combinations**:
   - Experiment with different combinations of audience criteria to discover new segments that might perform better. Test variations in demographics, interests, or behaviors to optimize audience targeting.

7. **Utilize Lookalike Audiences**:
   - Create new custom audiences based on your existing high-performing audiences using Bing Ads' lookalike audience feature. This helps you reach new prospects who share similar characteristics with your best customers.

8. **Rotate Ads and Messaging**:
   - Refresh your ad creatives and messaging to appeal to different segments within your custom audiences. Tailor your ads based on audience insights and adjust messaging to maintain engagement.

9. **Optimize Based on Feedback and Insights**:
   - Gather feedback from customer surveys or analyze customer interactions to refine your custom audience targeting. Incorporate insights into your audience segmentation strategy to enhance relevance and resonance.

10. **Regularly Clean and Maintain Lists**:
    - Clean up your audience lists periodically by removing outdated or inactive contacts. This ensures that your custom audiences remain accurate and effective for targeting in Bing Ads.

11. **Stay Updated with Platform Features**:
    - Keep abreast of new features and updates in Bing Ads related to audience targeting. Take advantage of new tools or functionalities that can enhance your ability to refresh and optimize custom audiences.

By implementing these strategies, you can effectively refresh and update your custom audiences in Bing Ads, ensuring your campaigns remain targeted, relevant, and aligned with your advertising objectives. Regular monitoring and optimization are key to maximizing the performance and ROI of your Bing Ads campaigns over time.