How does Bing Ads' ability to target Bing search partners differ from Google Ads' search partners?

Bing Ads and Google Ads both offer the ability to target search partners, which are websites that display ads from their respective search advertising platforms. However, there are some differences in how each platform approaches search partner targeting.

Bing Ads:

* Bing Ads allows advertisers to target search partners separately from Bing and Yahoo search results. Advertisers can choose to target all search partners, or they can select specific partners to target.
* Bing Ads search partners include a variety of websites, such as AOL, DuckDuckGo, and Wall Street Journal. These partners may have different search volumes, user demographics, and ad placements than Bing and Yahoo search results.
* Bing Ads provides performance data for search partner targeting at the campaign level, allowing advertisers to see how their campaigns are performing on search partners compared to Bing and Yahoo search results.

Google Ads:

* Google Ads search partners include a wide range of websites, such as AOL, Amazon, and YouTube. These partners may have different search volumes, user demographics, and ad placements than Google search results.
* Google Ads does not allow advertisers to target search partners separately from Google search results. Advertisers can only opt-in or opt-out of search partner targeting at the campaign level.
* Google Ads provides limited performance data for search partner targeting, making it difficult for advertisers to determine the effectiveness of their search partner campaigns.

In summary, Bing Ads offers more control and transparency in search partner targeting compared to Google Ads. Bing Ads allows advertisers to target specific search partners and provides performance data at the campaign level, while Google Ads does not. However, both platforms offer access to a wide range of search partners, providing advertisers with additional opportunities to reach their target audiences beyond the traditional search results.