How does CRM integration for conversion tracking on Bing Ads compare to Oracle BlueKai?

CRM (Customer Relationship Management) integration for conversion tracking is a feature that allows advertisers to connect their CRM data with their advertising platform to track conversions and optimize their campaigns. Both Bing Ads and Oracle BlueKai offer CRM integration for conversion tracking, but there are some differences in how they are implemented and used.

CRM integration for conversion tracking on Bing Ads:

Bing Ads offers CRM integration through its UET (Universal Event Tracking) tags, which can be used to track conversions and other user events on a website. Advertisers can connect their CRM data with Bing Ads by importing their customer lists or using Bing Ads' custom audience feature. Once the CRM data is integrated, advertisers can use it to create audience segments, optimize bids and budgets, and track conversions.

CRM integration for conversion tracking on Oracle BlueKai:

Oracle BlueKai offers CRM integration through its Data Management Platform (DMP), which allows advertisers to collect, segment, and activate data from multiple sources, including CRM systems. Advertisers can use Oracle BlueKai's CRM integration to create audience segments based on their CRM data, such as customer lifetime value, purchase history, and loyalty status. These audience segments can then be used to target users with personalized ads and measure the impact of their campaigns.

The main difference between CRM integration for conversion tracking on Bing Ads and Oracle BlueKai is the level of data integration and segmentation capabilities. Bing Ads offers basic CRM integration through its UET tags, while Oracle BlueKai offers more advanced data management and segmentation capabilities through its DMP.

However, the choice of CRM integration for conversion tracking will depend on the advertiser's specific needs and goals. Bing Ads may be more suitable for advertisers who are looking for a simple and easy-to-use CRM integration solution, while Oracle BlueKai may be more suitable for advertisers who require advanced data management and segmentation capabilities. Ultimately, the goal of CRM integration for conversion tracking is to help advertisers optimize their campaigns and achieve their business objectives.