How does conversion tracking work in Bing Ads?

Conversion tracking in Bing Ads allows you to measure the success of your advertising campaigns by tracking user actions that are important to your business, such as purchases, sign-ups, or downloads. Here's how conversion tracking works in Bing Ads:

1. Set up Conversion Tracking: To set up conversion tracking in Bing Ads, you'll need to create a conversion goal in your Bing Ads account. This involves specifying the action you want to track (e.g. purchase, sign-up, download), the value of the conversion (if applicable), and the conversion window (i.e. the time period during which a conversion can be attributed to a click).
2. Add Conversion Tracking Tag: Once you've set up your conversion goal, Bing Ads will provide you with a conversion tracking tag, which you'll need to add to the webpage where the conversion occurs. This tag uses a cookie to track user activity and attribute conversions to the appropriate ad click.
3. Track Conversions: Once you've added the conversion tracking tag to your website, Bing Ads will begin tracking conversions for your advertising campaigns. You can view conversion data in your Bing Ads account, including the number of conversions, conversion rate, and conversion value.
4. Optimize Campaigns: Conversion tracking data can be used to optimize your Bing Ads campaigns for maximum ROI. By analyzing conversion data, you can identify which keywords, ads, and campaigns are driving the most conversions and adjust your bidding strategy accordingly.

In summary, conversion tracking in Bing Ads involves setting up a conversion goal, adding a conversion tracking tag to your website, tracking conversions, and using conversion data to optimize your campaigns. By tracking user actions that are important to your business, you can measure the success of your advertising campaigns and make data-driven decisions to improve ROI.