Can you share a before-and-after example of Bing Ads optimization?

Certainly! Here's an example of how Bing Ads optimization can improve the performance of a Bing Ads campaign:

Before Optimization:
A B2B company is running a Bing Ads campaign to promote their software product. They are using broad match keywords, and their ad copy is generic and lacks a clear call-to-action. As a result, their ads are being displayed to a wide audience, but they are not receiving many clicks or conversions.

After Optimization:
The B2B company decides to optimize their Bing Ads campaign. They start by conducting keyword research and switching to exact match keywords that are closely related to their product. They also create ad groups for specific product features and use ad copy that highlights the benefits of their software.

To improve their ad relevance, they add ad extensions such as sitelinks and callouts that provide more context and value to users. They also use negative keywords to exclude irrelevant search queries and improve the quality score of their keywords.

To increase their click-through rate, they add a clear call-to-action to their ad copy and use ad scheduling to display their ads during peak business hours. They also use location targeting to reach users in specific geographic locations.

After implementing these optimizations, the B2B company sees a significant improvement in the performance of their Bing Ads campaign. Their click-through rate increases by 50%, their conversion rate doubles, and their cost-per-conversion decreases by 30%.

This example shows how Bing Ads optimization can improve the performance of a Bing Ads campaign by increasing visibility, click-through rate, and conversion rate. By regularly reviewing and optimizing their Bing Ads campaigns, businesses can ensure that they are meeting their performance objectives and getting the most value from their advertising spend.