How does performance-based bidding on Bing Ads compare to Yieldmo's engagement pricing?

Performance-based bidding on Bing Ads and Yieldmo's engagement pricing are two different pricing models that serve different purposes. Here's a comparison of the two:

Performance-based bidding on Bing Ads:

1. Pricing model: Performance-based bidding on Bing Ads is based on the cost-per-click (CPC) model, where advertisers pay each time a user clicks on their ad.
2. Targeting: Bing Ads allows you to target specific ad placements based on keywords, audience demographics, and device types.
3. Optimization: Performance-based bidding on Bing Ads enables advertisers to optimize their ad spend based on specific goals, such as conversions or clicks. Advertisers can set manual bids, use automated rules, or choose enhanced CPC to optimize their campaigns.
4. Implications: Performance-based bidding on Bing Ads is a straightforward pricing model that allows advertisers to pay for actual user engagement with their ads. However, the competition for ad placements can be high, especially for popular keywords, which can drive up costs.

Yieldmo's engagement pricing:

1. Pricing model: Yieldmo's engagement pricing is based on user engagement with ads, such as swipes, taps, or expansions. Advertisers pay for the number of engagements their ads receive, rather than the number of impressions or clicks.
2. Targeting: Yieldmo's platform allows advertisers to target specific ad placements based on audience demographics, interests, and behaviors.
3. Optimization: Yieldmo's platform uses machine learning algorithms to optimize ad placements and engagement rates, enabling advertisers to reach their target audience more effectively.
4. Implications: Yieldmo's engagement pricing model can be highly effective in reaching users who are more likely to engage with ads, leading to higher brand awareness and conversions. However, this pricing model can be more expensive than traditional CPC or CPM (cost-per-thousand impressions) models, as advertisers pay for each engagement, regardless of whether it leads to a conversion.

In summary, performance-based bidding on Bing Ads is a CPC-based pricing model that allows advertisers to pay for actual user engagement with their ads, while Yieldmo's engagement pricing is based on user engagement with ads, such as swipes, taps, or expansions. The choice between these pricing models will depend on your specific goals, target audience, and budget. It's essential to consider the implications of each pricing model and choose the one that best aligns with your marketing strategy.