What role does campaign segmentation play in optimizing ad spend on Bing Ads versus TubeMogul?

Campaign segmentation is an important strategy for optimizing ad spend on both Bing Ads and TubeMogul. By dividing campaigns into smaller, more targeted segments, advertisers can better tailor their messaging and targeting to specific audience segments, which can lead to improved campaign performance and a more efficient use of ad spend. Here are some key differences in how campaign segmentation is used on Bing Ads versus TubeMogul:

1. Keyword Segmentation: Bing Ads allows advertisers to segment campaigns by keywords, which can help improve targeting and relevance. Advertisers can create ad groups for specific keyword themes, and create highly targeted ad copy and landing pages for each ad group. TubeMogul, on the other hand, is a video advertising platform that does not use keyword-based targeting. Instead, the platform uses audience targeting and contextual targeting to reach specific audience segments.
2. Audience Segmentation: Both Bing Ads and TubeMogul allow advertisers to segment campaigns by audience. Bing Ads offers audience targeting options such as remarketing, in-market audiences, and custom audiences. TubeMogul offers audience targeting options such as demographics, interests, and behaviors. By segmenting campaigns by audience, advertisers can tailor their messaging and targeting to specific audience segments, which can lead to improved engagement and conversion rates.
3. Device Segmentation: Bing Ads allows advertisers to segment campaigns by device, including desktop, mobile, and tablet. This can help advertisers optimize their bidding and targeting strategies for each device type. TubeMogul also allows advertisers to target specific devices, including connected TVs, mobile devices, and desktop computers.
4. Location Segmentation: Both Bing Ads and TubeMogul allow advertisers to segment campaigns by location. Bing Ads offers location targeting options such as location extensions and radius targeting. TubeMogul offers location targeting options such as geographic targeting and household targeting. By segmenting campaigns by location, advertisers can tailor their messaging and targeting to specific geographic regions, which can lead to improved engagement and conversion rates.
5. Time Segmentation: Bing Ads allows advertisers to segment campaigns by time, including day of the week and time of day. This can help advertisers optimize their bidding and targeting strategies for specific times of day or days of the week. TubeMogul also allows advertisers to target specific times of day or days of the week, as well as frequency capping to limit the number of times a user sees an ad within a specific time period.

Overall, campaign segmentation plays a critical role in optimizing ad spend on both Bing Ads and TubeMogul. By dividing campaigns into smaller, more targeted segments, advertisers can better tailor their messaging and targeting to specific audience segments, which can lead to improved campaign performance and a more efficient use of ad spend. The specific segmentation options available on each platform may vary, but the overall goal is to improve targeting and relevance, which can lead to improved engagement and conversion rates.