How does reporting granularity on Bing Ads compare to DoubleClick Campaign Manager?

Reporting granularity in Bing Ads (Microsoft Advertising) and DoubleClick Campaign Manager (now Google Campaign Manager) refers to the level of detail available for analyzing ad performance. Here's how they compare:

1. **Bing Ads (Microsoft Advertising)**:
   - **Granularity**: Microsoft Advertising provides granularity primarily at the account, campaign, ad group, ad, and keyword levels. You can view metrics such as clicks, impressions, conversions, and costs at these different levels.
   - **Features**: It offers detailed insights into performance metrics within these dimensions, allowing advertisers to optimize campaigns based on specific keywords, ads, or ad groups.

2. **DoubleClick Campaign Manager (Google Campaign Manager)**:
   - **Granularity**: Google Campaign Manager offers very detailed reporting granularity, particularly in display and video campaigns. It allows for analyzing performance at the placement (website), creative (ad), and audience segment levels.
   - **Features**: CM provides insights into impressions, clicks, interactions, and conversions across various placements and creative variations. This level of detail is crucial for understanding which placements and creatives are driving the best results.

**Key Differences**:
- **Depth of Granularity**: DoubleClick Campaign Manager typically offers deeper granularity compared to Bing Ads, especially when it comes to placements and creative variations.
- **Integration with Google's Ecosystem**: Campaign Manager integrates closely with other Google Ads products and Google Marketing Platform, providing unified reporting and optimization capabilities across multiple channels.

**Considerations**:
- If your campaigns heavily involve display and video advertising with a focus on placements and creative performance, DoubleClick Campaign Manager may provide more comprehensive reporting and optimization options.
- For search advertising and basic display campaigns, Microsoft Advertising's granularity is generally sufficient and offers effective tools for managing and optimizing campaigns.

In conclusion, the choice between Bing Ads (Microsoft Advertising) and DoubleClick Campaign Manager depends on your specific advertising goals, the types of campaigns you run (search vs. display/video), and the level of reporting granularity and integration with other platforms that you require.