How does reporting granularity on Bing Ads compare to DoubleClick Campaign Manager?

Reporting granularity refers to the level of detail at which you can view and analyze data in advertising platforms like Bing Ads (now Microsoft Advertising) and DoubleClick Campaign Manager (now Google Campaign Manager). Here's how they generally compare:

1. **Bing Ads (Microsoft Advertising)**:
   - **Granularity**: Microsoft Advertising provides a good level of granularity in its reporting. You can typically view performance metrics at various levels such as account, campaign, ad group, ad, and keyword levels.
   - **Features**: It offers detailed insights into metrics like clicks, impressions, conversions, and cost metrics across different dimensions.

2. **DoubleClick Campaign Manager (Google Campaign Manager)**:
   - **Granularity**: Google Campaign Manager (CM) historically offers very detailed reporting granularity, allowing you to drill down into specific placements, creative variations, and even individual impressions and clicks.
   - **Features**: CM provides robust reporting features that include detailed breakdowns by placements, creatives, and audience segments. This level of granularity is particularly useful for understanding the performance of complex advertising campaigns.

**Key Differences**:
- **Depth of Granularity**: DoubleClick Campaign Manager typically offers more detailed insights into placements and creative variations compared to Microsoft Advertising.
- **Integration with Google's Ecosystem**: CM integrates closely with other Google Ads products, allowing for more seamless cross-platform reporting and optimization.

**Considerations**:
- If you need detailed insights into placements and creative performance across a wide array of channels (including non-search), DoubleClick Campaign Manager might offer more comprehensive reporting capabilities.
- Microsoft Advertising, while offering good granularity, may have different strengths depending on the specific metrics and dimensions you prioritize.

In summary, while both platforms offer robust reporting capabilities, the choice between Bing Ads (Microsoft Advertising) and DoubleClick Campaign Manager (Google Campaign Manager) should consider specific campaign needs, desired reporting granularity, and integration requirements with other advertising tools and platforms.