What are the geographic targeting capabilities of Bing Ads versus Google Ads?

Both Bing Ads and Google Ads offer geographic targeting capabilities that allow advertisers to target their ads to specific locations. Here's a comparison of the geographic targeting capabilities of both platforms:

1. Location targeting: Both Bing Ads and Google Ads allow advertisers to target their ads to specific locations, such as countries, states, cities, or even zip codes. Advertisers can also exclude locations that they don't want to target.
2. Radius targeting: Both platforms also offer radius targeting, which allows advertisers to target users within a certain distance of a specific location. For example, an advertiser could target users within 10 miles of their store location.
3. Location extensions: Both Bing Ads and Google Ads offer location extensions, which allow advertisers to display their business address and a map marker in their ads. This can help users find the advertiser's location and increase foot traffic to their store.
4. Location intent targeting: Google Ads offers location intent targeting, which allows advertisers to target users who are searching for products or services in a specific location. For example, an advertiser could target users who are searching for "coffee shops in Seattle" even if they are not currently in Seattle.
5. Dynamic location targeting: Google Ads also offers dynamic location targeting, which uses the user's location to determine which ads to show. For example, if a user is searching for "coffee shops" while they are in Seattle, Google Ads could show them ads for coffee shops in Seattle.

Overall, both Bing Ads and Google Ads offer similar geographic targeting capabilities. However, Google Ads offers some additional features, such as location intent targeting and dynamic location targeting, which can be useful for advertisers who want to reach users who are searching for products or services in a specific location.