How is CTR calculated in Bing Ads?

Click-Through Rate (CTR) in Bing Ads is calculated using the following formula:

\[ \text{CTR} = \left( \frac{\text{Number of Clicks}}{\text{Number of Impressions}} \right) \times 100 \]

Here's a breakdown of the components:

- **Number of Clicks**: This is the total count of times users have clicked on your ad.
- **Number of Impressions**: This is the total count of times your ad has been shown to users.

**Example Calculation**:
If your ad has received 150 clicks and 10,000 impressions, the CTR would be calculated as:

\[ \text{CTR} = \left( \frac{150}{10,000} \right) \times 100 = 1.5\% \]

**Understanding CTR**:
- **Higher CTR**: Indicates that a higher percentage of people who see your ad are clicking on it, which often means your ad is relevant and appealing to the target audience.
- **Lower CTR**: Suggests that the ad might not be as relevant or engaging, or that it may need optimization.

Monitoring and improving CTR is crucial for maximizing the effectiveness of your Bing Ads campaigns. A higher CTR can also lead to a better Quality Score, which might result in lower costs per click and better ad placements.