How should a business adjust bids based on keyword performance metrics on Bing Ads?

Adjusting bids based on keyword performance metrics is an important part of managing a successful Bing Ads campaign. Here are some steps that a business can take to adjust bids based on keyword performance metrics on Bing Ads:

1. Review keyword performance: Start by reviewing the performance metrics for each of your keywords. Look at metrics such as click-through rate (CTR), cost per click (CPC), conversion rate, and cost per conversion.
2. Identify high-performing keywords: Identify the keywords that are performing well, such as those with high CTR, low CPC, and high conversion rates. Consider increasing bids for these keywords to improve their visibility and drive more traffic to your website.
3. Identify low-performing keywords: Identify the keywords that are performing poorly, such as those with low CTR, high CPC, and low conversion rates. Consider decreasing bids for these keywords or pausing them altogether to prevent wasting your ad spend.
4. Adjust bids based on performance: Once you've identified the high-performing and low-performing keywords, adjust your bids accordingly. Increase bids for high-performing keywords to improve their visibility and decrease bids for low-performing keywords to reduce your ad spend.
5. Monitor performance: After adjusting your bids, monitor the performance of your keywords closely. Look for changes in CTR, CPC, conversion rate, and cost per conversion. If a keyword's performance improves or declines, adjust your bids accordingly.
6. Test and optimize: Continuously test and optimize your bids based on keyword performance metrics. Try different bid amounts, ad schedules, and targeting options to find the best combination for your Bing Ads campaigns.

By adjusting bids based on keyword performance metrics on Bing Ads, you can improve the visibility and performance of your campaigns, reduce your ad spend, and get more value out of your Bing Ads investment.