What are the guidelines for using multimedia elements in Bing Ads?

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What are the guidelines for using multimedia elements in Bing Ads?

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Bing Ads allows advertisers to use multimedia elements in certain ad formats, such as Image Extensions and Product Ads. Here are the guidelines for using multimedia elements in Bing Ads:

1. File format: Multimedia elements must be in the following file formats: JPEG, JPG, PNG, or GIF (non-animated).

2. File size: The file size of each multimedia element must not exceed 5 MB.

3. Image resolution: The minimum resolution for image files is 300 x 300 pixels. The maximum resolution is 1000 x 1000 pixels.

4. Aspect ratio: The aspect ratio of the image must be between 1:1 and 10:1.

5. Branding: The multimedia element must not contain any branding or logos that are not your own.

6. Call-to-action: The multimedia element must not contain any calls-to-action, such as "Click Here" or "Shop Now."

7. Copyrighted material: The multimedia element must not contain any copyrighted material, such as images or logos that you do not have permission to use.

8. Offensive content: The multimedia element must not contain any offensive or inappropriate content.

9. Transparency: The multimedia element must not contain any transparent pixels or areas.

10. Quality: The multimedia element must be of high quality and free from any visual distortions or imperfections.

11. Relevance: The multimedia element must be relevant to the product or service being advertised.

12. Landing page experience: The landing page experience must be consistent with the multimedia element and the ad copy.

By following these guidelines, you can ensure that your multimedia elements are compliant with Bing Ads policies and help to create effective and engaging ads that drive results for your business.

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