How should I balance between evergreen content and timely updates in my Bing Ads educational materials?

When creating educational materials for Bing Ads, it's important to strike a balance between evergreen content and timely updates. Here are some tips to help you achieve this balance:

1. Start with evergreen content: Begin by creating foundational content that covers the fundamental concepts and best practices of Bing Ads. This type of content tends to remain relevant over time and forms the backbone of your educational materials.

2. Keep up with industry trends: Regularly update your content to reflect changes in the industry, such as new features, updates, or best practices in Bing Ads. This will ensure that your materials remain accurate and valuable to your audience.

3. Use timely examples: Incorporate real-world examples and case studies that are current and relevant. This will help your audience understand how to apply the concepts you're teaching in a practical way.

4. Schedule regular updates: Set aside time to review and update your content on a regular basis. This could be quarterly, bi-annually, or annually, depending on the nature of the content and the speed at which the industry is changing.

5. Use a modular approach: Consider breaking your content down into smaller, modular units that can be updated independently. This will allow you to keep the evergreen content up-to-date while making timely updates to specific sections as needed.

6. Monitor feedback and analytics: Pay attention to feedback from your audience and analytics data to identify areas where your content may be outdated or in need of improvement. Use this information to guide your updates and ensure that your materials remain relevant and valuable.

By following these tips, you can create educational materials that balance evergreen content with timely updates, providing your audience with accurate and up-to-date information about Bing Ads.