How do I align offline marketing efforts with online tracking and attribution for Bing Ads?

Aligning offline marketing efforts with online tracking and attribution for Bing Ads can be done through a few different methods. Here are some steps you can take:

1. Use unique tracking URLs: Create unique tracking URLs for each offline marketing campaign and use them in your marketing materials. You can then use Bing Ads UET (Universal Event Tracking) tags to track the traffic and conversions from these URLs.
2. Use call tracking: Implement call tracking for your offline marketing campaigns. This will allow you to track phone calls that come from your offline marketing efforts and attribute them to the correct Bing Ads campaign.
3. Use promo codes: Use promo codes in your offline marketing materials that customers can enter when they make a purchase on your website. This will allow you to track which offline marketing campaigns are driving sales and attribute them to the correct Bing Ads campaign.
4. Use in-store tracking: If you have a brick-and-mortar store, you can use in-store tracking to attribute foot traffic and in-store sales to your Bing Ads campaigns. This can be done through the use of location-based marketing, beacons, or other in-store tracking technologies.
5. Use CRM integration: Integrate your CRM system with Bing Ads to track offline conversions. This will allow you to see which Bing Ads campaigns are driving leads and sales, even if the conversion occurs offline.
6. Use store visit conversions: If you have a physical store, you can use Bing Ads store visit conversions to track when people click on your ads and then visit your store. This will allow you to measure the impact of your online advertising on offline sales.

By using these methods, you can align your offline marketing efforts with your online tracking and attribution for Bing Ads. This will allow you to better understand the impact of your marketing efforts and make more informed decisions about where to allocate your marketing budget.