Should I include captions or subtitles in video testimonials for Bing Ads?

Yes, including captions or subtitles in video testimonials for Bing Ads can significantly enhance their effectiveness and accessibility. Here are several reasons why captions or subtitles are beneficial:

1. **Accessibility**: Captions or subtitles make your video testimonials accessible to a wider audience, including viewers who may be deaf or hard of hearing. They ensure that everyone can understand the content of the testimonial regardless of their hearing ability.

2. **Improved Engagement**: Many viewers prefer to watch videos with subtitles, even if they can hear the audio, as it helps them better understand and retain the information presented. This can lead to increased engagement with your video testimonials.

3. **Enhanced Comprehension**: Subtitles can clarify the spoken content, especially if the speaker has an accent or if there are technical or industry-specific terms used in the testimonial. This improves viewer comprehension and reduces ambiguity.

4. **Support for Sound-Off Viewing**: In environments where viewers cannot or prefer not to listen to audio (such as public spaces or quiet environments), subtitles allow them to consume the testimonial content without needing sound.

5. **SEO Benefits**: Including subtitles can also benefit your Bing Ads campaign from an SEO perspective. Search engines can crawl and index the text in subtitles, potentially improving the discoverability of your video testimonials in search results.

6. **User Preference**: Many users actively seek out videos with subtitles because they find them more engaging and easier to follow. By catering to this preference, you can enhance the overall user experience and satisfaction.

7. **Global Audience Reach**: If your target audience includes non-native speakers of the video's language, subtitles can help them understand the testimonial more clearly. This broadens your reach and effectiveness across diverse demographics.

When adding captions or subtitles to your video testimonials for Bing Ads, ensure they are accurately synchronized with the spoken content, easy to read, and formatted appropriately for mobile viewing. This approach not only improves accessibility and engagement but also aligns with best practices for inclusive and effective digital marketing strategies.