What are ad extensions and how can they improve my Bing Ads?

Ad extensions are additional pieces of information that you can add to your Bing Ads to provide more context and value to users. Ad extensions can improve your Bing Ads in several ways, including:

1. Increased Visibility: Ad extensions can increase the visibility of your ads by taking up more space on the search results page. This can help your ads stand out from the competition and attract more clicks.
2. Improved Click-Through Rate: Ad extensions can improve the click-through rate of your ads by providing more information and value to users. For example, a location extension can help users find your business, while a call extension can make it easy for them to contact you.
3. Enhanced Relevance: Ad extensions can help make your ads more relevant to users by providing additional information about your products or services. For example, a product extension can show users images and prices of your products, while a sitelink extension can take them to specific pages on your website.
4. Increased Conversion Rate: Ad extensions can help increase the conversion rate of your ads by providing users with the information they need to make a purchasing decision. For example, a review extension can show users positive reviews of your business, while a price extension can show them the prices of your products or services.

Here are some common types of ad extensions in Bing Ads:

1. Sitelink Extensions: Sitelink extensions allow you to add additional links to your ads that take users to specific pages on your website.
2. Location Extensions: Location extensions allow you to add your business address and a map to your ads, making it easy for users to find your business.
3. Call Extensions: Call extensions allow you to add your phone number to your ads, making it easy for users to contact you.
4. Product Extensions: Product extensions allow you to show images and prices of your products in your ads.
5. Review Extensions: Review extensions allow you to show positive reviews of your business in your ads.
6. Callout Extensions: Callout extensions allow you to add additional text to your ads, such as "Free Shipping" or "24/7 Customer Support."

To use ad extensions effectively in Bing Ads, you should choose the extensions that are most relevant to your business and goals. You should also regularly review and optimize your ad extensions to ensure that they are meeting your performance objectives. By using ad extensions effectively, you can improve the visibility, click-through rate, relevance, and conversion rate of your Bing Ads.