How often should I update keyword lists for ongoing Bing Ads campaigns?

The frequency with which you should update your keyword lists for ongoing Bing Ads campaigns depends on several factors, such as the size and complexity of your campaigns, the level of competition in your industry, and the seasonality of your products or services. However, as a general rule of thumb, it's a good practice to regularly review and update your keyword lists to ensure that your campaigns are optimized for maximum performance.

Here are some guidelines for updating your keyword lists:

1. Review your search term reports: Regularly review your search term reports to see which keywords are triggering your ads and which ones are driving conversions. Add high-performing keywords to your lists and remove low-performing ones.
2. Monitor your competition: Keep an eye on your competitors' ad campaigns and see if they are using any new or relevant keywords. Consider adding these keywords to your lists if they are relevant to your business.
3. Analyze trends: Stay up-to-date with industry trends and see if there are any new or relevant keywords that you should be targeting. Consider adding these keywords to your lists if they are relevant to your business.
4. Adjust for seasonality: If your business is seasonal, make sure to adjust your keyword lists accordingly. Add keywords that are relevant to your seasonal products or services and remove keywords that are not relevant.
5. Test and optimize: Continuously test and optimize your keyword lists to improve your click-through rates and conversion rates. Use Bing Ads' reporting tools to monitor your performance and adjust your lists as needed.

As a general rule of thumb, it's a good practice to review and update your keyword lists at least once a month. However, if you have a large and complex campaign, you may want to review and update your lists more frequently. By regularly reviewing and updating your keyword lists, you can ensure that your Bing Ads campaigns are optimized for maximum performance and ROI.