How do I track conversions in Bing Ads?

Tracking conversions in Bing Ads is essential for understanding the effectiveness of your advertising campaigns and optimizing for better results. Here's a step-by-step guide on how to set up conversion tracking in Bing Ads:

### Step 1: Set Up Conversion Goals

1. **Sign in to Bing Ads:**
   - Log in to your Bing Ads account at ads.microsoft.com.

2. **Navigate to Conversion Tracking:**
   - Click on the "Tools" menu at the top and select "Conversion Tracking" under Measurement.

3. **Create a Conversion Goal:**
   - Click on the "Create goal" button.
   - Choose the type of conversion you want to track: Website, App Install, Offline conversion (if applicable).
   - Enter a name for your conversion goal (e.g., Purchase, Lead Form Submission).
   - Configure the settings specific to your goal type (e.g., destination URL for website conversions, parameters for app install tracking).

### Step 2: Generate Tracking Code

1. **Generate Tracking Code:**
   - After setting up your conversion goal, you'll be prompted to generate the tracking code.
   - Copy the generated tracking script provided by Bing Ads.

### Step 3: Implement Tracking Code

1. **Add Tracking Code to Your Website:**
   - Paste the tracking code into the appropriate pages on your website where the conversion action occurs. For example, place it on the thank-you page that users see after completing a purchase or submitting a lead form.

### Step 4: Verify Tracking Setup

1. **Verify Installation:**
   - After adding the tracking code, verify its installation using the Bing Ads Conversion Tracking Verification tool.
   - Go to "Tools" > "Conversion Tracking" and click on your conversion goal to view details.
   - Use the Verification tool to check if Bing Ads can detect the tracking code on your website.

### Step 5: Test Conversions (Optional)

1. **Test Conversions:**
   - Perform a test conversion (e.g., complete a purchase, submit a lead form) to ensure that conversions are tracked accurately in Bing Ads.
   - Check the Bing Ads interface to confirm that the test conversion shows up in the conversion reports.

### Step 6: Monitor and Optimize

1. **Monitor Conversion Data:**
   - Once tracking is set up and verified, monitor your conversion data regularly within the Bing Ads interface.
   - Review conversion metrics such as conversions, conversion rate, cost per conversion, etc., to evaluate campaign performance.

### Additional Tips:

- **Multiple Conversion Goals:** You can set up multiple conversion goals in Bing Ads to track different types of actions on your website or app.
 
- **Import Conversions:** If you're tracking conversions using another analytics tool (e.g., Google Analytics), you can import these conversions into Bing Ads for a more comprehensive view of your campaign performance.

- **Attribution Settings:** Configure attribution settings in Bing Ads to determine how conversions are attributed to ad clicks, helping you understand the impact of your ads on user actions.

By implementing and tracking conversions effectively in Bing Ads, you can make data-driven decisions to optimize your campaigns, improve ROI, and achieve your advertising goals more efficiently.