What are the benefits of using website visitor data for custom audiences in Bing Ads?

Using website visitor data for custom audiences in Bing Ads can provide several benefits for your advertising campaigns. Here are some of the key benefits:

1. **Remarketing:** By using website visitor data, you can create custom audiences of users who have previously visited your website. This allows you to remarket to these users with targeted ads that are relevant to their interests and behaviors on your site. Remarketing can help you to increase brand awareness, drive conversions, and improve your return on investment (ROI).

2. **Audience segmentation:** By tracking user behavior on your website, you can segment your custom audiences into different groups based on their interests, behaviors, and level of engagement with your site. This allows you to create more targeted and relevant ads for each audience segment, which can help to improve your click-through rates (CTRs) and conversion rates.

3. **Lookalike audiences:** By using website visitor data to create custom audiences, you can also create lookalike audiences of users who have similar characteristics and behaviors to your custom audiences. Lookalike audiences can help you to expand your reach and attract new users who are likely to be interested in your products or services.

4. **Cross-device targeting:** By using website visitor data, you can track user behavior across different devices and target users with ads that are relevant to their interests and behaviors on each device. This can help you to create a more cohesive and effective cross-device advertising strategy.

5. **Improved attribution:** By using website visitor data, you can gain insights into the user journey and how users interact with your website and ads. This can help you to improve your attribution modeling and better understand the role that your ads play in driving conversions and revenue.

6. **Better performance:** By using website visitor data to create custom audiences, you can improve the performance of your Bing Ads campaigns. Custom audiences can help you to reach users who are more likely to convert, improve your ad relevance and CTRs, and optimize your budget by focusing your spend on the audiences that are most valuable to your business.