What are the best practices for using ad extensions in Bing Ads?

Here are some best practices for using ad extensions in Bing Ads:

1. Use all relevant ad extensions: Bing Ads offers a variety of ad extensions, including sitelink extensions, location extensions, call extensions, and more. Make sure to use all the extensions that are relevant to your business and ad campaign.

2. Use sitelink extensions to highlight specific pages: Sitelink extensions allow you to add additional links to your ad, pointing to specific pages on your website. Use sitelink extensions to highlight specific products, services, or promotions.

3. Use location extensions to increase visibility: If you have a physical location, use location extensions to increase your visibility in local search results. This will make it easier for potential customers to find your business.

4. Use call extensions to make it easy for customers to contact you: Call extensions allow you to add a clickable phone number to your ad. This makes it easy for potential customers to contact you directly from the search results.

5. Use callout extensions to highlight unique selling points: Callout extensions allow you to add additional text to your ad, highlighting unique selling points or features of your business. Use callout extensions to differentiate yourself from your competitors.

6. Use structured snippet extensions to provide more information: Structured snippet extensions allow you to provide more detailed information about your products or services. Use structured snippet extensions to highlight specific features, brands, or models.

7. Use price extensions to showcase your products or services: Price extensions allow you to showcase your products or services along with their prices. Use price extensions to give potential customers a better idea of what you offer and how much it costs.

8. Use image extensions to make your ad stand out: Image extensions allow you to add images to your ad, making it more visually appealing. Use image extensions to showcase your products, services, or brand.

9. Use lead form extensions to capture leads directly from the search results: Lead form extensions allow you to capture leads directly from the search results. Use lead form extensions to make it easy for potential customers to get in touch with you.

10. Monitor and optimize your ad extensions: Make sure to monitor the performance of your ad extensions and optimize them as needed. Test different extensions and variations to see what works best for your business.