What are the differences in campaign performance reporting between Bing Ads and Kenshoo?

Bing Ads and Kenshoo are both powerful advertising platforms that offer campaign performance reporting capabilities. However, there are some differences in the reporting features and functionality offered by each platform. Here are some key differences to consider:

1. Reporting Interface: Bing Ads offers a clean and intuitive reporting interface that is easy to navigate. The platform provides a variety of pre-built reports, as well as custom reporting capabilities. Kenshoo, on the other hand, offers a more advanced reporting interface that is designed for enterprise-level advertisers. The platform provides a wide range of reporting options, including customizable dashboards, automated reporting, and advanced analytics capabilities.
2. Data Freshness: Bing Ads updates its reporting data in real-time, which means that advertisers can access the most up-to-date performance data at any time. Kenshoo, on the other hand, updates its reporting data every few hours, which may not be as timely as Bing Ads.
3. Cross-Channel Reporting: Kenshoo offers cross-channel reporting capabilities, which allows advertisers to view performance data across multiple channels, including search, social, and display. Bing Ads does not offer cross-channel reporting, so advertisers will need to use separate platforms to view performance data for other channels.
4. Attribution Modeling: Kenshoo offers advanced attribution modeling capabilities, which allows advertisers to understand the role that different channels and touchpoints play in the conversion process. Bing Ads offers basic attribution modeling capabilities, but it may not be as sophisticated as Kenshoo.
5. Data Export Options: Both Bing Ads and Kenshoo offer data export options, but Kenshoo provides more flexibility in terms of data export formats. Kenshoo allows advertisers to export data in a variety of formats, including Excel, CSV, PDF, and API, while Bing Ads only allows data export in Excel and CSV formats.
6. Automated Reporting: Kenshoo offers automated reporting capabilities, which allows advertisers to schedule reports to be delivered at regular intervals. Bing Ads also offers automated reporting, but it may not be as customizable as Kenshoo.

Overall, both Bing Ads and Kenshoo offer robust campaign performance reporting capabilities. However, Kenshoo may be more suitable for enterprise-level advertisers who require advanced reporting and analytics features, while Bing Ads may be more suitable for small to mid-sized businesses who require a simpler and more intuitive reporting interface. It's important for advertisers to evaluate their specific reporting needs and compare the features and functionality of each platform to determine which one is the best fit for their business.