What are the key features of Bing Ads?

Bing Ads, now known as Microsoft Advertising, offers a range of key features designed to help advertisers effectively manage and optimize their digital advertising campaigns. Here are some of the key features of Bing Ads:

### 1. **Search Advertising**

- **Ad Formats:** Text ads, Expanded Text Ads (ETAs), Dynamic Search Ads (DSAs), Product Ads (for e-commerce), and Video Ads.
 
- **Keyword Targeting:** Broad match, Phrase match, Exact match, and Broad match modifier to control how closely keyword needs to match a user's search query.

### 2. **Audience Targeting**

- **Remarketing:** Target users who have previously interacted with your website or app.
 
- **In-market Audiences:** Reach users who are actively researching or showing purchase intent for specific products or services.
 
- **Custom Audiences:** Target users based on CRM data or specific customer lists.

### 3. **Ad Extensions**

- **Sitelink Extensions:** Additional links to specific pages on your website.
 
- **Callout Extensions:** Highlight benefits or unique selling points.
 
- **Location Extensions:** Display business address and location on maps.
 
- **Call Extensions:** Add phone numbers to ads for users to call directly from search results.

### 4. **Budget and Bidding Controls**

- **Budget Management:** Set daily or monthly budgets for campaigns.
 
- **Bid Adjustments:** Control bids based on device type, location, time of day, and audience demographics.
 
- **Automated Bidding:** Use automated bidding strategies such as Enhanced CPC (eCPC) or Target CPA (Cost-Per-Acquisition).

### 5. **Campaign Management Tools**

- **Bing Ads Editor:** Desktop tool for bulk editing campaigns, ad groups, ads, and keywords offline.
 
- **Campaign Planner:** Tool for forecasting keyword performance and estimating traffic potential.

### 6. **Reporting and Analytics**

- **Performance Reports:** Detailed insights into impressions, clicks, conversions, and other key metrics.
 
- **Universal Event Tracking (UET):** Track conversions and measure campaign ROI.
 
- **Bing Ads Intelligence:** Keyword research tool providing insights into search volume, competition, and performance metrics.

### 7. **Integration with Microsoft Ecosystem**

- **LinkedIn Integration:** Target LinkedIn audiences through Microsoft Advertising campaigns.
 
- **Microsoft Audience Network:** Extend reach beyond search to audiences across Microsoft properties like MSN, Outlook, and Edge browser.

### 8. **Ad Formats and Creative Options**

- **Responsive Search Ads:** Automatically optimize ad combinations based on performance.
 
- **Image Extensions:** Include images in ads to increase engagement and visibility.

### 9. **Support and Resources**

- **Customer Support:** Access to customer support for assistance with campaign setup and optimization.
 
- **Educational Resources:** Guides, tutorials, webinars, and training materials to help advertisers get started and improve campaign performance.

### 10. **Local Business Advertising**

- **Geotargeting:** Target ads to specific locations or regions based on user location or intent.
 
- **Local Inventory Ads:** Display local product inventory information directly within search results.

### 11. **Video Advertising**

- **Video Extensions:** Showcase video content alongside search ads on Bing.

### 12. **Regulatory Compliance**

- **Ad Policies:** Adherence to advertising policies and guidelines to ensure ads comply with legal and regulatory requirements.

These features make Bing Ads a robust platform for advertisers looking to reach their target audience effectively, optimize campaign performance, and achieve their advertising goals across different industries and market segments.