How can custom reports be generated to track specific metrics on Bing Ads?

To generate custom reports to track specific metrics on Bing Ads (now Microsoft Advertising), follow these steps:

1. **Sign in to Microsoft Advertising**: Go to the Microsoft Advertising (formerly Bing Ads) website and sign in to your account.

2. **Navigate to Reports**: Once logged in, navigate to the "Reports" tab. This is where you can generate different types of reports based on your needs.

3. **Select Report Type**: Click on "Create report" or a similar option to start creating a new report. You will be prompted to choose the type of report you want to generate.

4. **Choose Report Parameters**: Specify the parameters for your custom report. This includes selecting the time period (e.g., today, last month, custom date range), choosing the specific metrics you want to include (such as clicks, impressions, conversions, cost per click), and selecting the level of detail (campaigns, ad groups, ads).

5. **Customize Columns**: Customize the columns that appear in your report. You can choose to include or exclude specific metrics, such as adding in metrics related to conversions, ROI, or other performance indicators that are relevant to your advertising goals.

6. **Filter Data (Optional)**: Apply filters to the data if needed. Filters can help you narrow down the information to specific campaigns, ad groups, keywords, or other criteria that you want to focus on.

7. **Schedule and Run Report**: Decide whether you want to run the report immediately or schedule it to run regularly (e.g., daily, weekly, monthly). Scheduled reports can be automatically emailed to you or others in your organization.

8. **Review and Download**: Once the report is generated, review it to ensure it includes the desired information. You can then download the report in various formats (e.g., Excel, CSV) for further analysis or sharing with stakeholders.

9. **Save Report Templates (Optional)**: If you frequently generate similar reports, you can save report templates for quick access in the future. This can save time when generating reports with consistent metrics and settings.

By following these steps, you can create custom reports in Microsoft Advertising to track specific metrics that are important for monitoring and optimizing your ad campaigns effectively.