What are the options for targeting by education level in Bing Ads?

In Bing Ads, targeting by education level allows advertisers to reach audiences based on their highest level of education completed. This targeting option is particularly useful for campaigns that may be tailored to specific educational achievements or qualifications. Here are the options available for targeting by education level in Bing Ads:

1. **Education Targeting Categories**: Bing Ads offers predefined education targeting categories that advertisers can select to reach users based on their educational attainment. These categories typically include:

   - High School
   - Some College
   - Associate's Degree
   - Bachelor's Degree
   - Master's Degree
   - Doctorate or Professional Degree

   Advertisers can choose one or multiple categories that align with their campaign goals and the educational qualifications of their target audience.

2. **Custom Audiences**: While not specifically based on education level browsing, Bing Ads allows advertisers to create custom audiences based on customer lists or data files that may include information about users' education levels. This can be useful for retargeting or creating lookalike audiences based on existing customer profiles.

3. **Demographic Targeting**: Education level targeting is part of Bing Ads' demographic targeting options, which also include age, gender, parental status, and household income. Advertisers can combine these demographic criteria to create highly targeted campaigns aimed at specific audience segments.

4. **Exclusions**: Advertisers can also exclude certain education levels if their products or services are more suitable for audiences with particular educational backgrounds.

When setting up campaigns in Bing Ads, advertisers can choose these education level targeting options under the demographics section within campaign settings. This allows for precise audience segmentation based on educational qualifications, ensuring that ad messages are tailored to resonate with users based on their educational background and interests.