What are the trends in device usage that businesses should consider for Bing Ads campaigns?

Here are some key trends in device usage that businesses should consider when creating Bing Ads campaigns:

1. **Mobile usage is increasing:** Mobile usage continues to increase, with more users accessing the internet and conducting searches on their mobile devices than ever before. This trend is expected to continue, making mobile optimization a critical factor for Bing Ads campaigns.

2. **Voice search is growing:** Voice search is becoming increasingly popular, with more users using voice assistants like Siri, Alexa, and Google Assistant to conduct searches. This trend is expected to continue, with voice search set to account for 50% of all searches by 2025. Businesses should consider optimizing their Bing Ads campaigns for voice search by using long-tail keywords and natural language phrases.

3. **Cross-device targeting is essential:** With users accessing the internet and conducting searches on multiple devices, cross-device targeting is becoming increasingly important. By targeting users across multiple devices, businesses can create a more cohesive and effective advertising strategy that reaches users at every stage of the buying process.

4. **Visual search is gaining traction:** Visual search is becoming increasingly popular, with more users using image-based search tools to find products and services. This trend is expected to continue, with visual search set to account for 25% of all searches by 2025. Businesses should consider optimizing their Bing Ads campaigns for visual search by using high-quality images and videos in their ads and landing pages.

5. **Local search is critical:** With more users conducting local searches on their mobile devices, local search optimization is becoming increasingly important. By optimizing their Bing Ads campaigns for local search, businesses can reach users who are nearby or in specific locations and drive foot traffic to their physical stores.

By staying up-to-date with these trends in device usage, businesses can create more targeted and effective Bing Ads campaigns that reach their audience at every stage of the buying process and drive conversions.