What are the typical conversion rates during peak seasons on Bing Ads?

Conversion rates during peak seasons on Bing Ads can vary widely depending on several factors, such as industry, product or service, target audience, and marketing strategy. However, here are some general trends and observations:

1. Higher conversion rates: Peak seasons, such as the holiday season, typically see higher conversion rates compared to off-peak seasons. This is because consumers are more likely to be in a buying mindset during these times, looking for gifts, deals, and promotions.
2. Increased competition: Peak seasons also see increased competition from advertisers, leading to higher cost-per-click (CPC) and potentially lower conversion rates. However, by using targeted and relevant ad copy, landing pages, and offers, advertisers can still achieve high conversion rates despite the increased competition.
3. Seasonal trends: Seasonal trends, such as weather, holidays, and events, can also impact conversion rates during peak seasons. For example, advertisers in the travel industry may see higher conversion rates during summer months or holiday seasons, while advertisers in the outdoor gear industry may see higher conversion rates during winter months.
4. Mobile optimization: With the increasing use of mobile devices for online shopping, optimizing ad copy, landing pages, and checkout processes for mobile can significantly impact conversion rates during peak seasons.
5. Remarketing: Remarketing campaigns can also be effective during peak seasons, as consumers are more likely to return to a brand or product they have previously interacted with.

Overall, conversion rates during peak seasons on Bing Ads can vary widely, but with the right marketing strategy, advertisers can still achieve high conversion rates despite increased competition and higher costs. Regularly monitoring and adjusting campaigns based on performance data can help advertisers continuously improve their strategies and achieve better business outcomes.