What strategies can I use to capitalize on seasonal trends in Bing Ads?

To adjust bids based on device performance data in Bing Ads, you can follow these steps:

1. Access device performance data:

a. Sign in to your Bing Ads account.
b. Navigate to the "Campaigns" tab.
c. Select the campaign you want to analyze.
d. Click on the "Settings" tab.
e. Under "Advanced settings," click on "Device targeting."
f. Here, you can view the performance data for different devices (computers, tablets, and mobile devices).

2. Analyze device performance data:

a. Review metrics like clicks, impressions, click-through rate (CTR), average cost-per-click (CPC), conversions, and conversion rate for each device type.
b. Identify trends and patterns in the data to determine which devices perform better or worse for your campaign.

3. Adjust bids based on device performance:

a. Go back to the "Settings" tab within your campaign.
b. Under "Advanced settings," click on "Bid adjustments."
c. Click on "Edit devices" to modify device bid adjustments.
d. Set bid adjustments for each device type based on your analysis of the performance data.

i. To increase bids for a specific device type, enter a positive percentage (e.g., entering 10 will increase bids by 10%).
ii. To decrease bids for a specific device type, enter a negative percentage (e.g., entering -10 will decrease bids by 10%).

e. Save your changes.

By following these steps, you can adjust bids based on device performance data in Bing Ads to optimize your campaigns for each device type and improve overall performance. Regularly review and update your bid adjustments as needed to ensure they align with the most recent performance data.