How do I link written testimonials to specific products or services in Bing Ads?

Linking written testimonials to specific products or services in Bing Ads can help establish credibility and provide context for potential customers. Here are some ways to link testimonials to specific products or services:

1. Use ad extensions: Use ad extensions, such as sitelink extensions or callout extensions, to link to specific product or service pages on your website. Include relevant testimonials on those pages to provide context and establish credibility.
2. Incorporate testimonials into product descriptions: Incorporate relevant testimonials directly into product descriptions on your website. Make sure the testimonials are specific to the product and provide value.
3. Use product-specific landing pages: Create product-specific landing pages with relevant testimonials. Use Bing Ads to drive traffic to those pages and establish credibility.
4. Use keyword targeting: Use keyword targeting in Bing Ads to show ads for specific products or services with relevant testimonials. Make sure the keywords are specific to the product or service and the testimonials are relevant.
5. Use ad copy: Use ad copy to highlight specific products or services and include relevant testimonials. Make sure the testimonials are specific to the product or service and provide value.

By linking written testimonials to specific products or services, you can provide context, establish credibility, and help potential customers make informed decisions in Bing Ads.