What formatting options are available for testimonials in Bing Ads?

In Bing Ads, testimonials can be formatted using several options to enhance their visibility and credibility. Here are the formatting options typically available:

1. **Quote Marks**: Enclosing the testimonial text within quotation marks helps distinguish it as a direct quote from a customer or client.

2. **Attribution**: Including the name and possibly the location or job title of the person providing the testimonial adds authenticity and credibility.

3. **Rating or Stars**: If applicable, displaying a rating or stars (typically out of 5) alongside the testimonial can quickly convey the level of satisfaction or endorsement.

4. **Highlighting**: Using bold or italic formatting can draw attention to key phrases or benefits mentioned in the testimonial, making it more impactful.

5. **Visual Elements**: Depending on the ad format and design capabilities, using graphical elements like borders, background shading, or different font styles/colors can make the testimonial stand out.

6. **Call to Action (CTA)**: Pairing the testimonial with a relevant CTA (e.g., "See why our customers love us!") encourages engagement and reinforces the positive endorsement.

These formatting options help testimonials to not only attract attention but also build trust and persuade potential customers effectively. Each element should be used thoughtfully to align with the overall advertising goals and audience preferences.