How does interest targeting work in Bing Ads?

Interest targeting in Bing Ads allows you to target your ads to users who have shown an interest in specific topics or categories. Here's how it works:

1. **Choose your targeting options:** When creating a new campaign in Bing Ads, you can choose to use interest targeting by selecting "Interest targeting" under the "Audiences" section. From there, you can choose from a list of available interest categories, such as "Automotive," "Finance," "Travel," and "Shopping."

2. **Define your audience:** Once you have chosen your interest categories, you can further define your audience by selecting specific interests or topics within those categories. For example, if you choose the "Automotive" category, you can further narrow down your audience by selecting interests such as "Car shopping," "Car maintenance," or "Car accessories."

3. **Set your bids:** After defining your audience, you can set your bids for your ad groups or keywords. You can choose to bid more for users who have shown a stronger interest in your selected categories or topics, or you can bid the same amount for all users.

4. **Serve your ads:** When a user searches for a keyword that is related to your ad group or campaign, Bing Ads will check to see if the user fits into your defined audience based on their interests or topics. If the user does fit into your audience, your ad will be eligible to be served to them.

5. **Monitor and adjust:** As with any advertising campaign, it's important to monitor the performance of your interest targeting campaigns and adjust your strategy as needed. You can use Bing Ads' reporting tools to see how your interest targeting campaigns are performing, and make adjustments to your audience, bids, or ad copy as needed.