What regulatory changes should businesses be aware of in Bing Ads advertising, based on recent results?

Businesses using Bing Ads for advertising should be aware of several regulatory changes that have recently been implemented or are currently being considered. Here are some key regulatory changes that businesses should be aware of:

1. California Consumer Privacy Act (CCPA): The CCPA, which took effect on January 1, 2020, gives California residents new rights over their personal data, including the right to opt-out of the sale of their data and the right to access and delete their data. Bing Ads has updated its policies and procedures to comply with the CCPA, and businesses using Bing Ads for advertising in California should ensure that they are also compliant with the law.
2. General Data Protection Regulation (GDPR): The GDPR, which took effect on May 25, 2018, gives European Union (EU) residents new rights over their personal data, including the right to consent to data collection and processing, the right to access and delete their data, and the right to data portability. Bing Ads has updated its policies and procedures to comply with the GDPR, and businesses using Bing Ads for advertising in the EU should ensure that they are also compliant with the law.
3. Privacy Shield: The Privacy Shield framework, which was established in 2016, allows businesses to transfer personal data from the EU to the United States in compliance with EU data protection laws. However, the Privacy Shield has been challenged in court, and its future is uncertain. Businesses using Bing Ads for advertising should monitor developments related to the Privacy Shield and ensure that they have alternative mechanisms in place for transferring personal data from the EU to the United States.
4. Other privacy laws and regulations: In addition to the CCPA and GDPR, there are several other privacy laws and regulations that businesses should be aware of, including the Children's Online Privacy Protection Act (COPPA), the Virginia Consumer Data Protection Act (VCDPA), and the New York Privacy Act (NYPA). Businesses using Bing Ads for advertising should ensure that they are compliant with all relevant privacy laws and regulations.

Overall, businesses using Bing Ads for advertising should stay up-to-date on regulatory changes related to data privacy and security, and ensure that they are compliant with all relevant laws and regulations. Failure to comply with privacy laws and regulations can result in significant fines and reputational damage.