What resources are available for learning Bing Ads from scratch, based on successful results?

Learning Bing Ads (Microsoft Ads) from scratch involves a mix of official resources, online courses, books, and community support. Based on successful results, here's a curated list of resources to help you start and master Bing Ads:

### **1. Microsoft Advertising Official Resources**

#### **Microsoft Advertising Learning Center**
   - **Platform:** [Microsoft Advertising Learning Center](https://about.ads.microsoft.com/en-us/resources/training)
   - **Description:** Offers a range of free training materials, including guides, video tutorials, and courses specifically designed to help users understand Bing Ads and Microsoft Ads.

#### **Microsoft Learn**
   - **Platform:** [Microsoft Learn](https://learn.microsoft.com/en-us/advertising/)
   - **Description:** Provides structured learning paths and modules covering various aspects of Microsoft Ads, from the basics to advanced strategies.

#### **Microsoft Ads Help Center**
   - **Platform:** [Microsoft Ads Help Center](https://help.ads.microsoft.com/)
   - **Description:** Contains articles, FAQs, and troubleshooting guides that offer detailed information about using Bing Ads features and functionalities.

### **2. Online Courses**

#### **LinkedIn Learning**
   - **Course:** [Bing Ads Fundamentals](https://www.linkedin.com/learning/)
   - **Description:** Offers courses on digital advertising that include modules on Bing Ads. Courses are updated regularly and cover practical applications.

#### **Udemy**
   - **Course:** [Microsoft Ads Mastery](https://www.udemy.com/)
   - **Description:** Provides beginner to advanced courses on Bing Ads. Look for courses with high ratings and positive reviews to ensure quality content.

#### **Coursera**
   - **Course:** [Digital Marketing Specialization](https://www.coursera.org/)
   - **Description:** Includes modules on search engine marketing, which covers Bing Ads as part of broader digital marketing strategies.

### **3. Books**

#### **"PPC 101: The Beginner's Guide to Pay-Per-Click Advertising" by Mike Moran and Bill Hunt**
   - **Description:** Offers a foundational understanding of PPC advertising, including Bing Ads, with practical strategies and insights.

#### **"The Ultimate Guide to Google Ads" by Perry Marshall, Mike Rhodes, and Bryan Todd**
   - **Description:** While focused on Google Ads, the principles and strategies discussed are also applicable to Bing Ads. Useful for understanding broader PPC concepts.

### **4. Online Communities and Forums**

#### **Microsoft Advertising Community**
   - **Platform:** [Microsoft Advertising Community](https://community.microsoftadvertising.com/)
   - **Description:** A platform for users to ask questions, share experiences, and learn from other Bing Ads professionals.

#### **LinkedIn Groups**
   - **Group:** Search for groups such as "Microsoft Ads Professionals" or "PPC Chat" to connect with others and participate in discussions.

#### **Reddit and PPC Forums**
   - **Subreddits:** [r/PPC](https://www.reddit.com/r/PPC/) and [r/advertising](https://www.reddit.com/r/advertising/) for discussions and advice related to Bing Ads.

### **5. Webinars and Industry Events**

#### **Microsoft Ads Webinars**
   - **Platform:** [Microsoft Ads Events](https://about.ads.microsoft.com/en-us/resources/webinars)
   - **Description:** Regularly hosted webinars that cover new features, best practices, and case studies.

#### **Industry Conferences**
   - **Events:** Conferences like SMX (Search Marketing Expo) and Pubcon often include sessions on Bing Ads and search marketing strategies.

### **6. Blogs and Articles**

#### **Microsoft Ads Blog**
   - **Platform:** [Microsoft Ads Blog](https://about.ads.microsoft.com/en-us/blog)
   - **Description:** Features articles on updates, best practices, and tips directly from Microsoft Ads.

#### **Digital Marketing Blogs**
   - **Blogs:** Sites like [Search Engine Journal](https://www.searchenginejournal.com/), [Search Engine Land](https://searchengineland.com/), and [Marketing Land](https://marketingland.com/) often publish content related to Bing Ads.

### **7. Practical Experience**

#### **Create a Test Campaign**
   - **Description:** Hands-on practice by setting up and managing a test campaign can be invaluable. Start with a small budget to explore Bing Ads features and understand the platform's interface.

#### **Analyze and Optimize**
   - **Description:** Regularly review campaign performance data to learn about optimization strategies and refine your approach based on insights.

By utilizing these resources, you can build a strong foundation in Bing Ads and develop the skills needed to manage and optimize effective advertising campaigns.