How does ad extension functionality on Bing Ads compare to that of Google Ads?

Ad extensions are a feature offered by both Bing Ads and Google Ads that allow advertisers to add additional information to their text ads, such as links to specific pages on their website, phone numbers, or location information. While the overall concept is similar, there are some differences in how Bing Ads and Google Ads implement ad extensions. Here's a comparison:

Bing Ads:

* Bing Ads offers a variety of ad extensions, including Sitelink Extensions, Location Extensions, Call Extensions, Callout Extensions, and Structured Snippet Extensions.
* Ad extensions in Bing Ads are set up at the campaign or ad group level, and can be scheduled to run during specific times or days.
* Bing Ads offers automated ad extensions, such as Automated Call Extensions and Automated Location Extensions, which are automatically added to eligible ads based on the advertiser's business information.
* Bing Ads provides performance data for ad extensions, including clicks, impressions, and click-through rates.

Google Ads:

* Google Ads offers a variety of ad extensions, including Sitelink Extensions, Location Extensions, Call Extensions, Callout Extensions, Structured Snippet Extensions, and more.
* Ad extensions in Google Ads can be set up at the campaign, ad group, or keyword level, and can be scheduled to run during specific times or days.
* Google Ads offers automated ad extensions, such as Automated Call Extensions and Automated Location Extensions, which are automatically added to eligible ads based on the advertiser's business information.
* Google Ads provides performance data for ad extensions, including clicks, impressions, and click-through rates.

In summary, Bing Ads and Google Ads offer similar ad extension functionality, with some minor differences. Both platforms offer a variety of ad extensions, allow advertisers to schedule extensions to run during specific times or days, and provide performance data for ad extensions. However, there are some differences in how ad extensions are set up and managed on each platform. For example, Bing Ads sets up ad extensions at the campaign or ad group level, while Google Ads allows for more granular targeting at the keyword level. Additionally, Google Ads offers a wider variety of ad extension types, such as Image Extensions and Price Extensions, which are not available in Bing Ads. Advertisers should consider the unique features and functionality of each platform when setting up ad extensions to ensure that they are optimizing their ad performance and reaching their target audience effectively.